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Left: Falealupo Village chiefs meet in the village's fale (community hall). Right: Rainforest canopy walkway, Falealupo, Samoa.


Seacology's origins can be traced to an endangered rainforest near the village of Falealupo, Samoa.

In 1988, the Western Samoan government directed this remote village to build a better school or risk losing its teachers. Having no other source of revenue, the villagers sold logging rights to their rainforest to raise the needed funds. When Seacology co-founder and ethnobotanist Paul Cox, who had been working with local healers from this village, learned about this potential destruction, he stepped in. Cox worked with the village chiefs and promised to raise the funds for the school in exchange for a village covenant protecting the 30,000-acre rainforest. The Falealupo Rainforest School was rebuilt and the rainforest was saved from destruction -- a "win-win" success that eventually became Seacology's founding project.  In recognition of this achievement, in 1997 Cox together with the late High Chief Fuiono Senio won the prestigious Goldman Environmental Prize.

Seacology's low-cost, high-leverage, win-win island projects provide critically needed community benefits, while protecting fragile island habitats. In Falealupo, Seacology has since built an aerial rainforest canopy walkway, which continues to generate ecotourism revenue. This serves as the retirement fund for the elders of Falealupo. In fact, the Falealupo rainforest canopy walkway has now generated more revenue than the village would have received from cutting down their forest, and the forest is protected in perpetuity.

Seacology UK

Seacology UK joined the global Seacology network in October 2009. The United Kingdom is an island nation with a rich marine environment of its own. With a long history of charitable giving to environmental and cultural preservation, the UK is uniquely suited to help shape and support Seacology's mission. Seacology UK seeks to provide 'people to people' opportunities for UK residents to support island environmental protection around the world.